Current:Home > InvestSurpassing:A new film explains how the smartphone market slipped through BlackBerry's hands -ProfitSphere Academy
Surpassing:A new film explains how the smartphone market slipped through BlackBerry's hands
SignalHub View
Date:2025-04-11 05:06:54
Like a lot of people,Surpassing I'm a longtime iPhone user — in fact, I used an iPhone to record this very review. But I still have a lingering fondness for my very first smartphone — a BlackBerry — which I was given for work back in 2006. I loved its squat, round shape, its built-in keyboard and even its arthritis-inflaming scroll wheel.
Of course, the BlackBerry is now no more. And the story of how it became the hottest personal handheld device on the market, only to get crushed by the iPhone, is told in smartly entertaining fashion in a new movie simply titled BlackBerry.
Briskly adapted from Jacquie McNish and Sean Silcoff's book Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry, this is the latest of a few recent movies, including Tetris and Air, that show us the origins of game-changing new products. But unlike those earlier movies, BlackBerry is as much about failure as it is about success, which makes it perhaps the most interesting one of the bunch.
It begins in 1996, when Research In Motion is just a small, scrappy company hawking modems in Waterloo, Ontario. Jay Baruchel plays Mike Lazaridis, a mild-mannered tech whiz who's the brains of the operation. His partner is a headband-wearing, Teenage Mutant Ninja Turtles-loving goofball named Douglas Fregin, played by Matt Johnson, who also co-wrote and directed the movie.
Johnson's script returns us to an era of VHS tapes and dial-up internet, when the mere idea of a phone that could handle emails — let alone games, music and other applications — was unimaginable. That's exactly the kind of product that Mike and Doug struggle to pitch to a sleazy investor named Jim Balsillie, played by a raging Glenn Howerton, from It's Always Sunny in Philadelphia.
Jim knows very little about tech but senses that the Research In Motion guys might be onto something, and he joins their ragtag operation and tries to whip their slackerish employees into shape. And so, after a crucial deal with Bell Atlantic, later to be known as Verizon, the BlackBerry is born. And it becomes such a hit, so addictive among users, that people start calling it the "CrackBerry."
The time frame shifts to the early 2000s, with Research In Motion now based in a slick new office, with a private jet at its disposal. But the mix of personalities is as volatile as ever — sometimes they gel, but more often they clash.
Mike, as sweetly played by Baruchel, is now co-CEO, and he's still the shy-yet-stubborn perfectionist, forever tinkering with new improvements to the BlackBerry, and refusing to outsource the company's manufacturing operations to China. Jim, also co-CEO, is the Machiavellian dealmaker who pulls one outrageous stunt after another, whether he's poaching top designers from places like Google or trying to buy a National Hockey League team and move it to Ontario. That leaves Doug on the outside looking in, trying to boost staff morale with Raiders of the Lost Ark movie nights and maintain the geeky good vibes of the company he started years earlier.
As a director, Johnson captures all this in-house tension with an energetic handheld camera and a jagged editing style. He also makes heavy use of a pulsing synth score that's ideally suited to a tech industry continually in flux.
The movie doesn't entirely sustain that tension or sense of surprise to the finish; even if you don't know exactly how it all went down in real life, it's not hard to see where things are headed. Jim's creative accounting lands the company in hot water right around the time Apple is prepping the 2007 launch of its much-anticipated iPhone. That marks the beginning of the end, and it's fascinating to watch as BlackBerry goes into its downward spiral. It's a stinging reminder that success and failure often go together, hand in thumb-scrolling hand.
veryGood! (57)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- College football Week 0 winners and losers: Caleb Williams, USC offense still nasty
- Trump's social media attacks bring warnings of potential legal consequences
- Ozempic seems to curb cravings for alcohol. Here's what scientists think is going on
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Cleveland Browns lose Jakeem Grant Sr. to leg injury vs. Kansas City Chiefs
- Bob Barker, longtime The Price Is Right host, dies at 99
- Italy's Milan records hottest day in 260 years as Europe sizzles in another heat wave
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Little League World Series championship game: Time, TV channel, live stream, score, teams
Ranking
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- An evacuation order finds few followers in northeast Ukraine despite Russia’s push to retake region
- Texas judge blocks state's upcoming ban on gender-affirming medical care for minors
- Inter Miami vs. New York Red Bulls recap: Messi scores electric goal in 2-0 victory
- Retirement planning: 3 crucial moves everyone should make before 2025
- Man convicted of killing LAPD cop after 40 years in retrial
- ‘He knew we had it in us’: Bernice King talks father Martin Luther King Jr.’s enduring ‘dream’
- 3 killed in racially-motivated shooting at Dollar General store in Jacksonville, sheriff says
Recommendation
Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
Yogi Berra was a sports dad: Three lessons we can learn from his influence
Ozempic seems to curb cravings for alcohol. Here's what scientists think is going on
Derek Hough Marries Hayley Erbert in California Forest Wedding
Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
How Paul Murdaugh testified from the grave to help convict his father
Trump's social media attacks bring warnings of potential legal consequences
12-year-old girl killed on couch after gunshots fired into Florida home